Privacy Policy for Sadlers Taxis

Last Updated: May 08, 2025

Sadlers Taxis ("we," "us," or "our") operates the website sadlerstaxis.co.uk and the Sadlers Taxis mobile application (collectively, the "Service"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our Service, in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use our Service.

1. Information We Collect

We collect information to provide and improve our taxi booking and related services. The types of information we collect include:

a. Personal Information

• Contact Information: Name, email address, phone number, and billing address, when you book a taxi or create an account.
• Payment Information: Credit/debit card details or other payment information processed through our secure payment processor when you pay for a ride.
• Location Data: If you enable location services on our app, we collect precise geolocation data to facilitate taxi bookings, track your ride, and provide accurate pickup/drop-off services.
• Account Information: Username, password, and preferences if you create an account.

b. Non-Personal Information

• Usage Data: Information about how you interact with our Service, such as pages visited, features used, and time spent on the app or website.
• Device Information: IP address, device type, operating system, browser type, and unique device identifiers.
• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience, analyse usage, and deliver personalized content. [See Section 7 for details.]

c. Third-Party Data

We may receive data from third-party services, such as Google Analytics for usage statistics, Google Maps for location services, which may include anonymized or aggregated data about your interactions with our Service.

2. How We Use Your Information

We use your information to:

• Provide and manage taxi booking services, including processing bookings, payments, and ride tracking.
• Communicate with you about your bookings, account, or customer support inquiries.
• Improve our Service by analyzing usage trends and performance.
• Personalize your experience, such as recommending nearby drivers or saving your preferences.
• Comply with legal obligations, such as tax or regulatory requirements.

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Drivers: To facilitate your taxi booking, we share your name, contact details, pickup/drop-off locations, with the driver assigned to your ride.
• Service Providers: Third-party vendors who assist with our operations, such as:
  • Payment processors to handle transactions.
  • Cloud hosting providers to store data securely.
  • Analytics providers to understand Service usage.
  • Mapping services to provide location-based features.
• Legal Authorities: When required by law, such as to comply with a court order or regulatory investigation.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

We ensure that third parties handling your data comply with applicable privacy laws and maintain adequate safeguards.

4. Legal Basis for Processing (UK GDPR)

Under the UK GDPR, we process your personal data based on the following legal grounds:

• Contract: To fulfill our contract with you (e.g., providing taxi services).
• Consent: For optional features, such as location tracking or marketing communications, where you have given explicit consent.
• Legitimate Interests: For activities like improving our Service, analyzing usage, or preventing fraud, where our interests do not override your rights.
• Legal Obligation: To comply with laws, such as tax or safety regulations.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law (e.g., for tax records). For example:

• Booking data is retained for [specify period, e.g., 7 years] to comply with tax obligations.
• Account information is retained until you request deletion or your account becomes inactive for [specify period, e.g., 2 years].
• Anonymized usage data may be retained indefinitely for analytics.

6. Your Rights

Under the UK GDPR and other applicable laws, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data, subject to legal obligations.
• Restriction: Restrict processing of your data in certain circumstances.
• Portability: Receive your data in a structured, machine-readable format.
• Objection: Object to processing based on legitimate interests, including marketing.
• Withdraw Consent: Withdraw consent at any time for processing based on consent (e.g., location tracking).

To exercise your rights, contact us at info@sadlerstaxis.co.uk. We will respond within one month, though complex requests may take longer. You may also lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

7. Cookies and Tracking Technologies

Our website and app use cookies and similar technologies to enhance functionality and analyse performance. These include:

• Essential Cookies: Necessary for the Service to function, such as maintaining your session.
• Analytics Cookies: To collect anonymized data about usage (e.g., via Google Analytics).
• Functional Cookies: To remember your preferences, such as language settings.

You can manage cookie preferences through your browser settings or our [cookie consent tool, if applicable]. Note that disabling essential cookies may affect the functionality of our Service.

8. Data Security

We implement reasonable technical and organizational measures to protect your data, including:

• Encryption of sensitive data (e.g., payment information) in transit and at rest.
• Secure cloud storage with reputable providers.
• Access controls to limit data access to authorized personnel.

However, no system is completely secure, and we cannot guarantee absolute security. We will notify you and relevant authorities of any data breach as required by law.

9. International Data Transfers

Your data may be transferred to and stored in countries outside the UK, such as [e.g., the US, if using services like AWS or Google]. We ensure such transfers comply with UK GDPR through:

• Adequacy decisions (where the destination country is deemed to have adequate protections).
• Standard Contractual Clauses (iamm
• Other safeguards as required by law.

10. Third-Party Links

Our Service may contain links to third-party websites or services (e.g., payment processors). We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing any information.

11. Children’s Privacy

Our Service is not intended for children under 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have collected such data, please contact us at info@sadlerstaxis.co.uk.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and app, and, where required, by email or in-app notification. The updated policy will take effect upon posting, unless otherwise stated.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Sadlers Taxis
Email: info@sadlerstaxis.co.uk