Privacy Policy

Sadlers Taxis ("we," "us," or "our") operates the website sadlerstaxis.co.uk and the Sadlers Taxis mobile application (collectively, the "Service"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you use our Service, in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree, please do not use our Service.

1. Information We Collect

We collect information to provide and improve our taxi booking and related services.

a. Personal Information

Contact Information: name, email address, phone number, and billing address, when you book a taxi or create an account. Payment Information: credit/debit card details or other payment information processed through our secure payment processor when you pay for a ride. Location Data: if you enable location services on our app, we collect precise geolocation data to facilitate taxi bookings, track your ride, and provide accurate pickup/drop-off services. Account Information: username, password, and preferences if you create an account.

b. Non-Personal Information

Usage Data: information about how you interact with our Service. Device Information: IP address, device type, operating system, browser type, and unique device identifiers. Cookies and Tracking Technologies: we use cookies and similar technologies to enhance your experience, analyse usage, and deliver personalised content.

c. Third-Party Data

We may receive data from third-party services, such as Google Analytics for usage statistics and Google Maps for location services, which may include anonymised or aggregated data about your interactions with our Service.

2. How We Use Your Information

We use your information to provide and manage taxi booking services, communicate with you about your bookings, account, or customer support enquiries, improve our Service, personalise your experience, and comply with legal obligations such as tax or regulatory requirements.

3. How We Share Your Information

We do not sell your personal information. We may share it with drivers (to facilitate your booking), service providers (payment processors, cloud hosting, analytics, mapping services), legal authorities where required by law, and an acquiring entity in the event of a merger, acquisition or sale of assets.

4. Legal Basis for Processing (UK GDPR)

We process your personal data on the basis of contract, consent, legitimate interests, and legal obligation.

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

6. Your Rights

Under the UK GDPR you have the right to access, rectify, erase, restrict processing of, port, and object to processing of your personal data, and to withdraw consent at any time. To exercise your rights, contact us at info@sadlerstaxis.co.uk. You may also lodge a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

7. Cookies and Tracking Technologies

Our website and app use essential, analytics and functional cookies to enhance functionality and analyse performance. You can manage cookie preferences through your browser settings.

8. Data Security

We implement reasonable technical and organisational measures to protect your data, including encryption of sensitive data in transit and at rest, secure cloud storage, and access controls.

9. International Data Transfers

Your data may be transferred to and stored in countries outside the UK. We ensure such transfers comply with UK GDPR through adequacy decisions, Standard Contractual Clauses, or other safeguards as required by law.

10. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for their privacy practices.

11. Children’s Privacy

Our Service is not intended for children under 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and app.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at Sadlers Taxis, info@sadlerstaxis.co.uk.